Value is a crucial factor for travelers when choosing destinations, accommodations, and activities. However, the perception of value can vary significantly based on regional preferences, economic conditions, and cultural influences.
“Understanding these nuances is essential for travel brands aiming to meet diverse customer expectations across different markets,” said Sarah Moore, SVP at Rocket Travel by Agoda, in a recent Skift article about engaging travelers globally.
According to Moore, brands can capture value, regardless of where customers are based, by building a scalable but flexible technology solution that incorporates the following elements:
- Regional preferences: “When adapting their booking solutions to take regional preferences into account, travel brands should consider payment methods and user-interface features. We’ve invested heavily in payments, allowing us to offer more than 100 localized payment options that deliver value in a way that resonates with consumers across different markets.”
- Customer support throughout booking: “Specialized customer support is crucial, especially when dealing with complex loyalty programs, payment methods, and currencies. For example, we have support centers with specialized language and currency knowledge for APAC and Latin American markets, as well as language support for North American Spanish-speaking or Portuguese-speaking customers.”
- Comprehensive planning tools and trip support: “Providing a seamless experience where travelers can access all their itinerary details and receive real-time updates can go a long way toward alleviating stress and confusion. This approach enhances customer loyalty and positions our platform as a reliable partner in their travel journey.”
Explore more on how brands can recognize and address regional preferences in their booking platforms to drive sustained growth on a global scale.
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