August 29, 2024

How Travel Brands Are Using Technology to Maximize Value Globally

By
Rocket Travel by Agoda

Value is a crucial factor for travelers when choosing destinations, accommodations, and activities. However, the perception of value can vary significantly based on regional preferences, economic conditions, and cultural influences. 

“Understanding these nuances is essential for travel brands aiming to meet diverse customer expectations across different markets,” said Sarah Moore, SVP at Rocket Travel by Agoda, in a recent Skift article about engaging travelers globally.

According to Moore, brands can capture value, regardless of where customers are based, by building a scalable but flexible technology solution that incorporates the following elements: 

  • Regional preferences: “When adapting their booking solutions to take regional preferences into account, travel brands should consider payment methods and user-interface features. We’ve invested heavily in payments, allowing us to offer more than 100 localized payment options that deliver value in a way that resonates with consumers across different markets.”
  • Customer support throughout booking: “Specialized customer support is crucial, especially when dealing with complex loyalty programs, payment methods, and currencies. For example, we have support centers with specialized language and currency knowledge for APAC and Latin American markets, as well as language support for North American Spanish-speaking or Portuguese-speaking customers.”
  • Comprehensive planning tools and trip support: “Providing a seamless experience where travelers can access all their itinerary details and receive real-time updates can go a long way toward alleviating stress and confusion. This approach enhances customer loyalty and positions our platform as a reliable partner in their travel journey.” 

Explore more on how brands can recognize and address regional preferences in their booking platforms to drive sustained growth on a global scale. 

Read on

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In-depth consumer journeys drive engagement throughout every phase of the customer lifecycle. A robust suite of transactional emails ensure customers have all the information needed at their fingertips from booking, to check-in, and post-trip. Dynamic cross-sell strategies allow us to drive high attach rates with other travel products offered by our partners, generating incremental bookings and boosting the value of each trip, and abandoned search and welcome series ensures customers understand the value of our partners’ travel platforms and stay loyal to our partners’ brands.
Personalized content leveraged throughout our emails, delivering a unique experience for the consumer. Our personalized email communications ensure each customer has all the information they need throughout their travels, easy ways to contact our customer loyalty team for assistance, and suggest travel destinations based on their personal travel preferences. This adds a level of convenience to the consumer experience and drives engagement with our partners’ brands.
Utilizing AI is quickly becoming a cornerstone of email marketing. Using artificial intelligence allows our marketing teams to quickly drive innovation through A/B experimentation. In testing, we have found it to be very effective at driving results and are developing new ways to leverage this emerging technology as email marketing services continue to expand.
Segmenting audiences based on previous engagement data to deliver new messages to the customer and drive continued engagement with our white label platforms.
Robust reporting enables us to continually optimize the performance of our campaigns, and keep partners informed of success and areas of opportunity at every phase of a partnership.

About the author

Rocket Travel by Agoda, part of Booking Holdings (NASDAQ: BKNG), is a leader in the travel industry offering technology and marketing solutions for some of the largest consumer brands in the world.

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Recommended reading:

What Travel Brands Should Consider With GenAI

How Rocket Travel by Agoda is Helping BUZZEBEES Provide a Seamless Way to Redeem Points

Leading the Charge in Localization and Technology for the Global Travel Market

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September 4, 2024

How Travel Brands Are Using Technology to Maximize Value Globally

Value is a crucial factor for travelers when choosing destinations, accommodations, and activities. However, the perception of value can vary significantly based on regional preferences, economic conditions, and cultural influences. 

“Understanding these nuances is essential for travel brands aiming to meet diverse customer expectations across different markets,” said Sarah Moore, SVP at Rocket Travel by Agoda, in a recent Skift article about engaging travelers globally.

According to Moore, brands can capture value, regardless of where customers are based, by building a scalable but flexible technology solution that incorporates the following elements: 

  • Regional preferences: “When adapting their booking solutions to take regional preferences into account, travel brands should consider payment methods and user-interface features. We’ve invested heavily in payments, allowing us to offer more than 100 localized payment options that deliver value in a way that resonates with consumers across different markets.”
  • Customer support throughout booking: “Specialized customer support is crucial, especially when dealing with complex loyalty programs, payment methods, and currencies. For example, we have support centers with specialized language and currency knowledge for APAC and Latin American markets, as well as language support for North American Spanish-speaking or Portuguese-speaking customers.”
  • Comprehensive planning tools and trip support: “Providing a seamless experience where travelers can access all their itinerary details and receive real-time updates can go a long way toward alleviating stress and confusion. This approach enhances customer loyalty and positions our platform as a reliable partner in their travel journey.” 

Explore more on how brands can recognize and address regional preferences in their booking platforms to drive sustained growth on a global scale. 

Read on

In-depth consumer journeys drive engagement throughout every phase of the customer lifecycle. A robust suite of transactional emails ensure customers have all the information needed at their fingertips from booking, to check-in, and post-trip. Dynamic cross-sell strategies allow us to drive high attach rates with other travel products offered by our partners, generating incremental bookings and boosting the value of each trip, and abandoned search and welcome series ensures customers understand the value of our partners’ travel platforms and stay loyal to our partners’ brands.
Personalized content leveraged throughout our emails, delivering a unique experience for the consumer. Our personalized email communications ensure each customer has all the information they need throughout their travels, easy ways to contact our customer loyalty team for assistance, and suggest travel destinations based on their personal travel preferences. This adds a level of convenience to the consumer experience and drives engagement with our partners’ brands.
Utilizing AI is quickly becoming a cornerstone of email marketing. Using artificial intelligence allows our marketing teams to quickly drive innovation through A/B experimentation. In testing, we have found it to be very effective at driving results and are developing new ways to leverage this emerging technology as email marketing services continue to expand.
Segmenting audiences based on previous engagement data to deliver new messages to the customer and drive continued engagement with our white label platforms.
Robust reporting enables us to continually optimize the performance of our campaigns, and keep partners informed of success and areas of opportunity at every phase of a partnership.
More articles to check out:

What Travel Brands Should Consider With GenAI

How Rocket Travel by Agoda is Helping BUZZEBEES Provide a Seamless Way to Redeem Points

Leading the Charge in Localization and Technology for the Global Travel Market

Finding Growth Amid Fluctuating Market Conditions

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