Sarah Moore, Head Officer for Rocket Travel by Agoda presented at Loyalty & Awards 2023, a global event that took place in Rio de Janeiro, Brazil. The event brought together travel loyalty experts from around the world to exchange information on new trends, achievements and innovations in travel loyalty.
Presentation Recap: How does Rocket Travel by Agoda create a compelling value proposition and enhance brand affinity through loyalty rewards?
Global travel is anticipated to fully recover in 2024, with the expectation of it exceeding 2019 levels. While the trend continues to move positively, the demand for hotel supply with an emphasis on rewards has increased.
During her presentation, Sarah explained that almost 63% of consumers keep a close eye on deals and hacks before booking a reservation, so developing a compelling value proposition is essential to stand out in an oversaturated market. To do that, Rocket Travel by Agoda digs deep to understand the core strategy of our partners’ programs, and build the value prop to meet the needs of their unique customer base.
Discount > We leverage our margin to offer the opportunity to book hotels and cars at a discounted rate.
Earn Rewards > We offer customers miles or points when they book a hotel or car.
Redemption > We allow customers to use their miles or points to book on our platforms. Customers can pay for their reservation using only points or combine points and cash.
Global travel is anticipated to fully recover in 2024, with the expectation of it exceeding 2019 levels. While the trend continues to move positively, the demand for hotel supply with an emphasis on rewards has increased.
During her presentation, Sarah explained that almost 63% of consumers keep a close eye on deals and hacks before booking a reservation, so developing a compelling value proposition is essential to stand out in an oversaturated market. To do that, Rocket Travel by Agoda digs deep to understand the core strategy of our partners’ programs, and build the value prop to meet the needs of their unique customer base.
Discount > We leverage our margin to offer the opportunity to book hotels and cars at a discounted rate.
Earn Rewards > We offer customers miles or points when they book a hotel or car.
Redemption > We allow customers to use their miles or points to book on our platforms. Customers can pay for their reservation using only points or combine points and cash.
Sarah described how we find scalable travel solutions that help our partners adapt and engage with customers in their desire for rewards. We regularly conduct experiments on our platforms to offer data-driven decisions that improve the user experience and boost revenue.
Rocket Travel by Agoda has more than 10 years of experience in aligning with some of the largest consumer loyalty brands in the world. Our teams have dedicated partner managers who act as liaisons between the partner and our internal teams. We work cohesively to stay one step ahead of travel trends and evolve our technology to drive bookings and maintain brand loyalty.
To learn more about how we can help your brand build a compelling value proposition that generates bookings, contact us today.
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