The travel industry is constantly in flux, which can make keeping your brand at the forefront of innovation and customer satisfaction challenging. 

Whether you're enhancing an existing loyalty program or launching a new travel platform, the choices you make can significantly impact both your brand's reputation and its bottom line. But with a myriad of travel tech solutions available, how do you pinpoint the one that aligns perfectly with your brand’s business goals and customer base?

Let’s explore the different options available, their features, benefits, and how they could fit into your business strategy.

A white label travel solution is a good option for brands that have a robust customer base and want to take advantage of the technical expertise and scale available from specialists with industry experience building and supporting a travel platform. 

With a white label solution, brands can choose whether to let customers earn or redeem points, or do both on a singular platform. The technology partner creating the white label system will typically handle upkeep of the platform and provide support to both the customer and brand itself, increasing efficiency and leading to great business results. Depending on the partner you choose to work with, they can customize a white label platform to fit your needs, like handling multiple levels of customer membership and implementing different components based on what customers would like. 

Take Flying Blue for example. Upon implementing their white label solution, they saw a 200% increase in hotel bookings compared to their previous approach. Virgin Australia also launched a white label solution that had customers accessing countless great value travel options through a new simple booking process. And Southwest Airlines recently unveiled a revamped platform that gives customers more flexibility in earning and redeeming rewards. 

The right partner can make the difference. When choosing a partner for a white label solution, prioritize these following features to ensure success:  

• Agile and scalable technology
• Personalized rewards
• Seamless and customized user experience

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Businesses that want to have complete ownership of their technology - and have the resources to support this massive undertaking - may opt to develop their own travel portal. For these brands, or those who want to get started in the travel space, partnering with a travel tech provider that offers supply solutions or affiliate opportunities can be a great option. In doing this, brands can: 
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• Diversify touchpoints: Quickly expand the variety of travel options available to your customers.
• Reduce costs: Avoid the logistics and costs associated with maintaining inventory.
• Accelerate speed to market: Launch new offerings faster by integrating pre-existing inventory systems.

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Broaden your supply by accessing travel inventory  

Utilizing another brand's travel inventory through APIs can significantly enhance your service offering without the overhead of direct supply management. For businesses that already have their own travel platform built and managed internally, connecting to a powerful API that delivers the right inventory for their customer base is a great way to significantly increase the inventory of travel products and foster more engaged customers.

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Find a partner to earn affiliate commission 

Affiliate programs can extend your reach and strengthen brand visibility. By partnering with established players in the travel industry, you leverage their reputation and broaden your audience base. Businesses can take advantage of the power of a more widely-known B2C brand as a vehicle to build their own reputation as a travel provider, or to strategically diversify their touchpoints and begin building their brand reputation in a new market.

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In today's competitive market, leveraging the appropriate tech solution for your travel program is not simply about keeping up with industry trends (though that’s important too!)—it's about taking a strategic leap forward. 

Whatever solution you decide is best for your business, the goal remains clear: to enhance your brand’s visibility and ultimately, boost your revenue.

As you consider your options, think about what your brand stands for, the core needs of your customers, and how you can bridge the two through innovative travel technology. With careful planning and strategic implementation, your choice can transform customer loyalty and preference into tangible business growth.