April 17, 2023

Evolving With the Latest Travel Trends

By
Sarah Moore

Travelers are ready and more willing to explore new destinations than ever before. With tourism skyrocketing post-COVID, it’s more important than ever to reach the travel consumer and bring value to their bookings. Being a leader in the global travel industry space means evolving your goals and business to meet the traveler where they are today.

Growing, transforming, and strengthening our core

According to Forbes Advisor, it’s all about savvy travel: knowing how and where to save and splurge. Customers are looking for more ways to get value out of their travel, which leaves Rocket Travel by Agoda and our partners in an excellent position. Our mission is to bring that value to our partners and their customers. How do we do that? By being an expert in the travel loyalty space. With more than 60 loyalty partners worldwide and through our own consumer-facing platform, Rocketmiles.com, we have extensive experience in offering the best travel rewards to customers.

Since our inception in 2013, we have stood by our value proposition of making travel more rewarding, and have continued to grow and evolve our online travel booking platforms. Being a leader in the global travel industry means you need to have an expert team managing enhanced back-end technology, marketing capabilities and overall strategy. Through the years, our teams have run thousands of experiments testing our user interface and marketing initiatives. We take our findings from these experiments, analyze them and put them into practice, powering some of the largest consumer travel brands in the world.

We're different and we're good at it

According to Forbes Advisor, it’s all about savvy travel: knowing how and where to save and splurge. Customers are looking for more ways to get value out of their travel, which leaves Rocket Travel by Agoda and our partners in an excellent position. Our mission is to bring that value to our partners and their customers. How do we do that? By being an expert in the travel loyalty space. With more than 60 loyalty partners worldwide and through our own consumer-facing platform, Rocketmiles.com, we have extensive experience in offering the best travel rewards to customers.

Since our inception in 2013, we have stood by our value proposition of making travel more rewarding, and have continued to grow and evolve our online travel booking platforms. Being a leader in the global travel industry means you need to have an expert team managing enhanced back-end technology, marketing capabilities and overall strategy. Through the years, our teams have run thousands of experiments testing our user interface and marketing initiatives. We take our findings from these experiments, analyze them and put them into practice, powering some of the largest consumer travel brands in the world.

Every part of the Rocket Travel by Agoda team is partner-centric, serving as an extension of our partners’ own in-house teams. We collaborate constantly and effectively, offering data-driven solutions to meet the needs of their customers and their business objectives. We are transparent and make sure our partner platforms are a success from day one.

Today, so many consumer brands are creating their own loyalty programs, over-saturating the market. Brands need to be innovative and resilient to stay ahead of their competitors. We are a mutually-invested partner that ensures our partner’s loyalty programs cut through the noise by providing the best value and drive engagement with their customers.

What's to come for travel and Rocket Travel by Agoda in 2023

Economists are predicting that global travel will rise by 30% in 2023. We are seeing that Americans are more interested in international travel by 31% this year and overseas hotel bookings by mainland Chinese travelers have quadrupled in 2023 already. Additionally, savvy travelers are prioritizing the use of loyalty programs by 60%, enabling us to take advantage of these opportunities customer engagement and value for our partners.

In 2023 and beyond, Rocket Travel by Agoda will continue to be nimble and prioritize our value proposition, being the most rewarding place for our partners' customers to book travel. Growing our teams, experience, strategy and technology will empower us to maximize opportunities within the travel market, and deliver results for all our partners.

Download our 2025 Trend Report

Discover how personalization, innovative engagement, market expansion, and generative AI can transform your strategy. Don't miss out on this opportunity to gain a competitive edge—download the full report and prepare your brand for success in the coming year.

About the author

Sarah Moore is the head officer for Rocket Travel by Agoda, previously serving as Senior Vice President, Commercial for the team. Before joining Rocket Travel by Agoda, Moore served in leadership roles with both Expedia and Orbitz Worldwide. She’s also a founding member of Chief, a private network built to drive more women into positions of power and keep them there.