How Rocket Travel by Agoda is Helping BUZZEBEES Provide a Seamless Way to Redeem Points
From left to right - Ms. Ly Phan - Senior Area Manager - Strategic Partnerships at Rocket Travel by Agoda, Mr. Noppon Pookee - Vice President - Business Development and Sustainability Strategy at Don Muang Tollway, Mr. Natee Srirussamee – SVP -Digital Retail & Strategic Alliance - Group Marketing at The Mall Group, Mr. Warote Nguitragool - Chief Commercial Officer at BUZZEBEES, Mr. Damien Pfirsch - Chief Commercial Officer at Agoda, Mr. Dagan Alony - Strategic Partnerships Director at Rocket Travel by Agoda, Ms. Kanokphorn Chamlong - Brand Manager – CRM/Digital at Mead Johnson and Ms. Wadkian Paptiti - Brand Manager at Nestle Waters Online.
BUZZEBEES has partnered with digital travel platform Agoda, through its strategic arm Rocket Travel by Agoda, to launch its ‘Pay with Points’ feature for travel accommodation bookings on Agoda. Users who have accumulated points from BUZZEBEES’ first five partners, namely The Mall Group, Don Muang Tollway, Nestle Waters Online, Mead Johnson and Syngenta, will be able to redeem accommodation bookings, partially or fully, via Agoda’s 4.5 million properties worldwide.
“As Thailand’s top comprehensive CRM & digital engagement platform, we understand that loyalty programs have become essential for businesses to attract, retain, and build strong customer relationships in Thailand,” said Mr. Warote Nguitragool, Chief Commercial Officer of BUZZEBEES. “We are excited that this new partnership with Rocket Travel by Agoda will go the extra mile and allow our partners’ most loyal customers to see the world for less.”
How BUZZEBEES’ New Partnership Works
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Maure L.
This partnership combines the appeal of loyalty programs for consumers and special deals. According to Market Splash, 75% of consumers prefer brands that offer loyalty programs. Customers participating in a brand's loyalty points program tend to spend 12-18% more per year.
When looking for a solution that would help them take advantage of these trends, BUZZEBEES looked to expand its loyalty program by diversifying where their customers could use their loyalty points. They found that Rocket Travel by Agoda’s affiliate program was a great fit for their business, enabling customers to use their loyalty points on Agoda.com bookings.
To enjoy this new feature, users simply need to click the ‘Pay with Points’ banner on their respective partner applications or on the partner LINE profile. The user will then be redirected to a co-branded page powered by Agoda , with a discount auto-applied on checkout. To make this experience even more seamless, BUZZEBEES has enhanced its backend system integration between its partners and Agoda.
BUZZEBEES and Rocket Travel by Agoda to Enable a Better Booking Experience
With this new partnership, BUZZEBEES aims to provide consumers with a superior booking experience and a large selection of accommodation choices by integrating Agoda’s extensive accommodation options into their loyalty platform.
“At Agoda, we are passionate about providing customers the best possible deals and determined to offer them the choice to use any payment method they prefer: credit cards, QR codes, wallets or points from their favorite loyalty programs,” said Mr. Damien Pfirsch, Chief Commercial Officer at Agoda. "We are delighted that this new partnership with BUZZEBEES allows us to offer more options to customers in Thailand, leveraging our respective technologies to enable a seamless redemption experience.”
About the author
Rocket Travel by Agoda, part of Booking Holdings (NASDAQ: BKNG), is a leader in the travel industry offering technology and marketing solutions for some of the largest consumer brands in the world.
